The Ask: Encourage at-risk patients, primarily Black and Latinx adults 50+, to get tested for CKD and remind HCPs that it takes two tests–eGFR and UACR–to detect CKD.

​How It Came to Life: We tapped into the hip-hop nostalgia by partnering with Rob Base to create a remix of his classic ‘80s hit, “It Takes 2.” With Rob on board, we rewrote the iconic song and shot a new music video to show our at-risk audience that it takes 2–them and a doctor–to detect kidney disease.