Midol in Motion

The Problem: Menstruators are only treating their main symptoms, like cramps and backaches, while pushing through the rest. As a result, they’re not feeling like themselves or participating in the activities that define them.

The Ask: Remind menstruators that they don’t have to be uncomfortable during their periods.

The Solution: We hosted our Midol in Motion event alongside fitness influencers Jenna Palek and Makena Rae Diehl to show how, with the right tools, menstruators can get back to feeling like themselves. Complete with aerobic and pilates-inspired exercises, both proven to help address PMS symptoms, we tackled symptoms like bloating, headaches, fatigue, and more with a variety of wellness stations designed to help menstruators feel like their best selves.

The Results:

  • 80+ pieces of UGC immediately following the event

  • 75+ attendees

  • 2.4 million (and counting) social reach

Client: Bayer Midol

ECD: Allie Gewertz

Copy: Kelsey Sarracino

Art: Julia FitzGerald

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