Aspirin: Heart to Heart Bistro

The Problem: Too many people are in denial about their heart health. But the risk factors they can’t see—like age, lifestyle habits, and pre-exisiting conditions—can hurt them.

The Ask: Get at-risk populations to think about their heart health before it’s too late.

The Solution: Alongside celebrity chef Jeff Mauro and cardiologist Dr. Jayne Morgan, we hosted a dark dining event that pushed people to confront their denial and take charge of their heart health.

The Results:

  • 97.8k organic social reach

  • 9 earned headlines

  • 248+ million meda impressions

Client: Bayer Aspirin

ECD: Allie Gewertz

ACDs: Sydney Olstad

Melissa Sohmer

Art: Julia FitzGerald

Copy: Kelsey Sarracino

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Bayer Midol: Midol in Motion