Aspirin: Heart to Heart BistroThe Problem: Too many people are in denial about their heart health. But the risk factors they can’t see—like age, lifestyle habits, and pre-exisiting conditions—can hurt them.
The Ask: Get at-risk populations to think about their heart health before it’s too late.
The Solution: Alongside celebrity chef Jeff Mauro and cardiologist Dr. Jayne Morgan, we hosted a dark dining event that pushed people to confront their denial and take charge of their heart health.
The Results:
97.8k organic social reach
9 earned headlines
248+ million meda impressions
Client: Bayer Aspirin
ECD: Allie Gewertz
ACDs: Sydney Olstad
Melissa Sohmer
Art: Julia FitzGerald
Copy: Kelsey Sarracino