New mom clarity 

The Problem: Expecting moms want to do everything they can to protect their unborn child, but when it comes to respiratory illnesses like RSV, it’s hard to know where to start.

The Ask: Help new moms understand how Abrysvo can help protect their child from birth while reinforcing its safety and efficacy during a time where people were becoming skeptical of vaccines.

The Solution: We worked with Abrysvo recipient Chloe Bridges to lend her authentic voice as a first-time mom and share her experience with the vaccine.